Atif Iqbal – Ravi Dost, Net Zero Specialist & CEO eProperty.pk
Introduction
In Pakistan’s fast-transforming real estate and urban development landscape, Atif Iqbal has emerged as a leading voice for sustainability, smart growth, and climate-resilient investment. Known as a Ravi Dost (Friend of Ravi), he combines his expertise as a Net Zero Specialist with his entrepreneurial leadership as CEO of eProperty.pk, one of Pakistan’s most trusted real estate advisory platforms.
A Net Zero Specialist
Atif Iqbal is committed to advancing net zero urbanism in Pakistan, with a focus on:
- Smart Infrastructure – integrating renewable energy, water recycling, and sustainable mobility.
- ESG Compliance – aligning real estate projects with Environmental, Social & Governance principles.
- Climate Resilience – ensuring housing and commercial projects adapt to future environmental challenges.
Ravi Dost – Friend of the River
As a Ravi Dost, Atif Iqbal actively supports the Ravi Urban Development Authority (RUDA) Master Plan. He promotes:
- River Revitalization – restoring the Ravi as a living, perennial river.
- Green Lahore Vision – urban forests, parks, and eco-friendly developments.
- Community Engagement – raising awareness of sustainability in housing and lifestyle choices.
Through this role, he acts as both advocate and bridge between RUDA’s master plan and investors, residents, and policymakers.
CEO, eProperty.pk
As CEO of eProperty.pk, Atif Iqbal leads a platform that is:
- Trusted Nationwide – specializing in DHA, LDA, RUDA, and CBD Punjab projects.
- Investor-Focused – providing transparent market updates, feasibility insights, and professional consultancy.
- Innovation-Driven – offering dashboards, infographics, and digital tools to help clients make informed decisions.
Under his leadership, eProperty.pk has become a go-to source for smart real estate investment guidance in Pakistan.
Conclusion
Atif Iqbal – Ravi Dost, Net Zero Specialist & CEO eProperty.pk – represents a new generation of leaders who blend real estate expertise with sustainability advocacy. By promoting RUDA’s green vision and guiding investors with clarity and responsibility, he continues to shape Lahore’s future as a city that is not only expanding but also thriving in harmony with nature.
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